A GEO audit checks how visible a website is to generative AI engines such as ChatGPT, Perplexity, Google AI Overviews, and Claude. Instead of rankings, it looks at whether AI crawlers can read the site, whether the content is structured in a way engines quote, whether the site carries the trust signals engines look for, and whether the pages have the schema that makes them easy to cite.

What should a GEO audit for a client include?

A score they can track, the findings behind it, and a roadmap. The agent produces exactly that: an overall AI visibility score, a score for each of the four pillars (technical crawlability, content structure, trust signals, schema), the gaps where the brand is invisible to AI, a comparison against the sources engines currently cite for the category, and a prioritized list of fixes with the exact change for each.

How is GEO different from SEO?

SEO optimizes for a list of ranked links. GEO optimizes for being read, trusted, and quoted inside a generated answer. Much of the groundwork overlaps. GEO puts more weight on direct-answer paragraphs, FAQ and HowTo structure, author and date signals, structured data, and explicit crawler access for AI bots, which many robots.txt files still block.

Does it check whether ChatGPT or Perplexity cite my site?

It searches the category questions you give it and records which sources are cited and whether your domain is among them, then compares that against your competitors. It cannot log into a specific assistant. The citation comparison plus the four-pillar audit shows why you are or are not appearing and what to change.

What does the GEO audit report look like, and can I share it?

It is a single HTML file you download from the chat. It holds the visibility score, per-pillar scores and findings, per-page notes, the competitor citation comparison, and the roadmap. Open it in any browser, add your logo, or send it as is.

Do I need any tools or API keys connected?

No. Web search, web fetch, and the code sandbox are built in and turned on when you click Use this agent. If you have a Search Console export, paste it in and the agent will use it in the content findings.

GEO Audit Agent

Run a GEO audit and find out why AI answers skip you

Name: GEO Audit Agent
Author: Gumloop

Paste a URL. The GEO audit agent checks crawler access, content structure, trust signals, and schema, scores your AI visibility, and writes the report you send to the client.

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Start with a working agent, then shape it to your team

The GEO Audit Agent comes set up with these apps, instructions, and prompts. Change any of them once it's in your workspace.

Instructions it follows

Start on the URLBegin the audit as soon as a URL arrives. Default to the home, pricing, product, comparison, and top blog pages unless told otherwise.
Name the file behind every pointEvery deduction cites the file or page that caused it. Never say a page is cited or uncited without the search result that shows it.
Fixes firstLead the chat summary with the three fixes that move the score most. The report carries the full findings.

Try asking

Run a GEO audit on https://acme-crm.com
Audit https://acme-crm.com and compare it against competitor-a.com and competitor-b.com for "best CRM for startups".
Technical findings only: which AI crawlers are blocked and which pages lack schema?
Audit our pricing page for direct-answer structure and rewrite the first paragraph.

Four pillars, one score, a report you can send

A GEO audit from one URL, with nothing to connect.

Without Gumloop

With Gumloop

Without vs. With Gumloop

Rankings look fine. A buyer asks ChatGPT for a recommendation and you are not in the answer.

The agent audits the four things AI engines read and tells you which one is keeping you out.

A GEO audit by hand means reading robots.txt, llms.txt, and the JSON-LD on 20 pages, then guessing how a model weighs them.

It fetches the files and the pages, scores each pillar against a fixed rubric, and names the file behind every point lost.

Clients ask what a GEO audit should include and every agency answers differently.

Every run has the same shape: a score, four pillar scores, the gaps, and a roadmap. Your deliverable stops changing.

The findings live in a chat window and die there.

The agent writes an HTML report you download, put your logo on, and send.

What is the GEO Audit Agent?

The Gumloop GEO audit agent checks how visible a website is to AI search engines and assistants. Generative engine optimization, GEO, is the work of making a site readable, trustworthy, and citable for ChatGPT, Perplexity, Google AI Overviews, and Claude. Give the agent a URL and it runs a GEO audit across the four things those engines read: technical crawlability, content structure, trust signals, and schema.

It fetches robots.txt, llms.txt, the sitemap, and the JSON-LD on your key pages. It reads the pages most likely to be cited and checks whether they answer questions directly. It searches the category questions a buyer would ask and records which domains get cited and whether yours is one of them. Each pillar gets a score out of 100 with the findings behind it, rolled into one AI visibility score.

The deliverable is a GEO audit report: one HTML file with the score, the per-pillar findings, the competitor citation comparison, and a roadmap where each fix names the exact change. Web search, web fetch, and a code sandbox are built in. Run it once as a health check, before a launch, or monthly to track the score.

What you can do with the GEO Audit Agent

Workflows the agent handles out of the box.

Technical crawlability check

Reads robots.txt, llms.txt, sitemaps, and response headers, and lists every AI crawler the site blocks.

Content structure scoring

Checks key pages for direct-answer paragraphs, question-led headings, FAQ blocks, and comparison tables, the formats engines quote.

Trust signal review

Looks for bylines, update dates, citations, review markup, and third-party mentions, the signals that decide whether a source gets cited.

Schema visibility audit

Inventories JSON-LD across the site and reports which pages carry Organization, Product, FAQPage, Article, and HowTo markup and which carry none.

Citation comparison

Searches your category questions and records which domains get cited, how often each competitor appears, and whether you do.

GEO audit report

Renders the score, the findings, the comparison, and the roadmap into one HTML file you can send.

How to use the GEO Audit Agent

Get from landing page to live agent in a few clicks.

1
Click "Use this agent"
An agent is created in your Gumloop workspace with the audit rubric loaded and web search, web fetch, and a code sandbox turned on.
2
Paste a website URL
Add the category questions a buyer would ask and a few competitors if you have them. Otherwise the agent derives them from the site.
3
Download the report
A couple of minutes later you have the score, the pillar table, and the three fixes to do first in chat, with the full report attached.

GEO Audit Agent use cases

Real workflows teams run with this agent.

GEO audit report for a client

Run it on a client site and send the report. Same structure every time, so the deliverable is predictable.

Monthly GEO audit on your own site

Schedule it and watch the visibility score over time. A release that changes templates or robots rules shows up as a drop.

AI discoverability check before a launch

Audit the new landing pages before they go live, so schema, FAQ blocks, and crawler access are in place on day one.

Compare visibility against competitors

Name the three competitors you lose deals to and see who gets cited for your category questions, and why.

Sample audit report for a pitch

Run a quick audit on a prospect before the first call and open the meeting with their score.

Ticket-ready fix list for engineering

Ask for technical findings only: blocked bots, missing llms.txt, pages without schema, each with the exact change.

Why use Gumloop for the GEO Audit Agent

A fixed rubric

Every pillar is scored the same way every run, and every point lost names the file or page that cost it.

Nothing to connect

Web search, web fetch, and the code sandbox are built in. Paste a URL and go.

A report you can send

One HTML file with the data behind every recommendation, not a wall of text in chat.

Narrow it in chat

Add competitors, change the category questions, focus on one pillar, or ask for the fix list only.

Run a GEO audit and find out why AI answers skip you

Trusted by leading teams