What does the UTM builder agent do?

It builds clean, analytics-ready UTM tracking links through a short guided conversation. You give it a destination URL and what the link is for, it asks for each UTM parameter in order, applies UTM best practices automatically, and returns a finished link logged to Google Sheets or a CSV.

How does it keep my analytics reports clean?

It forces lowercase, replaces spaces with hyphens, and strips special characters, so the same campaign never splits into separate rows. It also maps your medium to standard channel conventions, like GA4 default groupings, so paid social, email, and paid search bucket correctly instead of landing in Unassigned.

Does it log the links anywhere?

Yes. If you connect Google Sheets, it appends every link to a tracking log with its date, campaign, source, medium, content, term, base URL, and the full tagged URL. If no sheet is connected, it builds the same log as a downloadable CSV and keeps a running record across the session.

Do I need Google Sheets connected?

No. Google Sheets is connected when you click Use this agent so links can be logged automatically, but if you skip it the agent falls back to a downloadable CSV with the same columns, so you still get a complete record of every link.

Will it stop me from making common UTM mistakes?

It warns before you tag an internal link, which overwrites session attribution in your analytics, and flags a URL that already has UTM parameters so you do not double-tag. It also reminds you to remove auto-appended tags from copied social links and to shorten long URLs for QR codes and print.

Can it build more than one link at a time?

Yes. You can build link after link in the same conversation, for example the Facebook, Instagram, and email versions of one campaign, and the agent keeps them all in a running log so a single export gives you every link from the session.

Can I use it as a UTM builder template for Google Sheets?

Yes. Connect a sheet, or let the agent create one, and it becomes your UTM builder spreadsheet: each link is logged with the base URL, all five parameters, a timestamp, and notes, and the agent reads existing rows to keep source and medium values consistent across the team.

UTM Builder Agent

Keep your campaign data clean with a UTM builder agent

Name: UTM Builder Agent
Author: Gumloop

The UTM builder agent walks you through each tracking parameter, keeps every medium consistent with standard channel conventions, enforces clean formatting, and logs every link to Google Sheets or a downloadable CSV.

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Make it yours

Start with a working agent, then shape it to your team

The UTM Builder Agent comes set up with these apps, instructions, and prompts. Change any of them once it's in your workspace.

Apps it connects to

Google Sheets

Instructions it follows

Never guess a valueAsk for each parameter and confirm the full link before building it, instead of assuming a source or campaign name.
Align to channel conventionsMap every medium to standard channel conventions, like GA4 default groupings, so paid social, email, and search never land in Unassigned.
Enforce clean formattingForce lowercase, swap spaces for hyphens, and strip special characters so one campaign never splits across messy variations.

Try asking

Create a tracking link for:
Build a UTM link for our Facebook summer sale carousel ad pointing to our pricing page.
Tag this newsletter link and log it to my tracking sheet with the right email medium.
Build the Facebook, Instagram, and email versions of this campaign link, then export them as a CSV.

Stop hand-building tracking links that quietly break your reports

A guided flow tags every link to consistent standards and logs it to one sheet, so your campaign data stays clean and findable.

Without Gumloop

With Gumloop

Without vs. With Gumloop

One person tags the source "fb" and another writes "facebook", so one campaign shows up as two different sources in your analytics.

The agent enforces one naming convention on every value, lowercase with no abbreviations, so every link reports under one clean source.

You tag a link "ig-ad" or "newsletter" and it lands in an "Unassigned" or "Other" bucket where nobody finds it.

The agent maps your medium to the standard channel conventions your analytics expects, so paid social, email, and search group correctly.

Finished links get pasted into a DM or a doc and forgotten, so there is no record of what was ever tagged.

Every link is logged to one Google Sheet with its date, campaign, source, and medium, ready to filter and reuse.

Building links by hand in a spreadsheet means a forgotten parameter or a stray capital letter breaks a whole report.

A guided flow asks for each parameter, confirms the full link before it is built, and never guesses a value.

What is the UTM Builder Agent?

The Gumloop UTM builder agent turns campaign link tagging into a short, guided conversation. You give it a destination URL and what the link is for, and it walks you through each UTM parameter in order, applies the rules that keep your analytics clean, and hands back a finished tracking link. It never guesses a value, so a missing source or a stray capital letter cannot quietly break a report.

It is built around the way analytics tools actually read traffic. When you say a link is for a Facebook ad or an email blast, it suggests the right source and maps the medium to a standard channel convention, so paid social, email, and paid search land in the right buckets in GA4 and other analytics platforms instead of an Unassigned one. It enforces lowercase, replaces spaces with hyphens, strips special characters, and flags the things that quietly corrupt attribution, like UTMs on internal links or a URL that is already tagged.

Every link you build is logged in one place. If you connect Google Sheets, the agent appends each link to a tracking log with its date, campaign, source, medium, and the full tagged URL. If you have not connected a sheet, it builds the same log as a downloadable CSV. Across a session it keeps a running record, so one export gives you every link you tagged, ready to filter, reuse, and share with the team.

What you can do with the UTM Builder Agent

Workflows the agent handles out of the box.

Guided parameter flow

Asks for the base URL, then walks through source, medium, campaign, content, and term in order, grouping related parameters so you answer a few questions, not ten.

Channel-consistent mediums

Maps your medium to the standard channel conventions analytics tools use, like GA4 default groupings, so a Facebook ad reads as paid-social instead of landing in Unassigned.

Automatic value cleanup

Forces lowercase, swaps spaces for hyphens, strips special characters, and removes redundant terms, so the same campaign never splits across messy variations.

Smart defaults by channel

Tell it the channel and it suggests the right source and medium, like facebook and paid-social or mailchimp and email, then confirms before building.

Logged to Sheets or CSV

Appends every link to a Google Sheet tracking log, or builds a downloadable CSV when no sheet is connected, with one row per link and a full column for each parameter.

How to use the UTM Builder Agent

Get from landing page to live agent in a few clicks.

1
Click "Use this agent"
A preconfigured agent is created in your Gumloop workspace with Google Sheets connected and the UTM rules loaded into its system prompt. Takes a few seconds.
2
Describe the link
Paste the destination URL and say what it is for. The agent suggests the right source and medium, then asks for the campaign and any content or term values.
3
Confirm and log it
Review the summary, confirm, and the agent returns the finished link, logs it to your sheet, and keeps a running CSV of everything you tagged this session.

UTM Builder Agent use cases

Real workflows teams run with this agent.

Paid social campaigns

Tag every Facebook, Instagram, LinkedIn, and TikTok ad with a consistent source and a paid-social medium, so creative-level performance is comparable in your analytics.

Email and newsletter sends

Build a link per send with a clean campaign name and an email medium, then log each one so you can compare opens-to-clicks across newsletters over time.

QR codes and offline material

Tag links for print, events, and packaging with a readable campaign name, with a reminder to shorten the long URL before it goes on a flyer or a QR code.

A team-wide tracking log

Point everyone at the same agent and the same sheet, so every campaign link your team builds lands in one auditable log instead of scattered docs and DMs.

A UTM builder template in Google Sheets

Use the agent as your UTM builder spreadsheet: every link it generates is logged with source, medium, campaign, content, term, and a timestamp in one sheet.

Build a UTM link from a plain description

Say "LinkedIn post for the Q3 webinar" and the agent suggests utm_source=linkedin and utm_medium=social, builds the URL, and logs it.

Why use Gumloop for the UTM Builder Agent

Rules built in, not remembered

Lowercase, hyphens, channel-consistent medium mapping, and no-UTMs-on-internal-links are enforced for you, so links stay consistent no matter who on the team builds them.

It never guesses

The agent asks for each value and confirms the full link before building it, so a forgotten parameter cannot slip through and fragment a report later.

One log for everything

Every link is written to a Google Sheet or a CSV with a row per link, so you have a single, filterable record instead of links pasted into chats and lost.

It lives in your workspace

The agent runs inside Gumloop with your sheet connected, so building and logging a tracking link is one conversation, not a detour to a separate tool.