What tools does the content refresh agent use?

Google Search Console and Firecrawl, both connected automatically when you click Use this agent. Search Console supplies your page-level performance data, and Firecrawl reads your homepage to brand the dashboard with your logo and accent color.

Do I need a paid SEO tool subscription?

No. The agent runs entirely on your own Google Search Console property, which is free. You only authorize it with your Google account on first use.

How does the agent decide a page is decaying?

It compares two back-to-back 28-day windows of Search Console clicks per page, drops pages below a noise floor, and classifies the rest as critical, high, medium, or low severity based on how many clicks were lost and the size of the drop. The math is shown so you can audit it.

Why 28-day windows instead of year-over-year?

Back-to-back 28-day windows catch recent decay quickly and avoid the seasonal noise that year-over-year comparisons introduce. The agent always uses this method by default, and it tells you the exact dates it compared.

What do I actually get back?

A self-contained, interactive HTML dashboard branded to your site, with summary KPIs, a severity breakdown, a traffic trend chart per page, and the keyword opportunities for each decaying page. In chat you also get the top decaying pages and the quickest wins.

Can it export results to other tools?

Yes. Connect Google Sheets, Slack, or Notion as additional tools and the agent will push results there. You can also download the dashboard file directly and share it.

SEO content refresh agent

Win back lost traffic with an SEO content refresh agent

Name: SEO content refresh agent
Author: Gumloop

Use the SEO content refresh agent to find your decaying pages, see the keywords each one can still win, and get a prioritized refresh plan.

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Start with a working agent, then shape it to your team

The SEO content refresh agent comes set up with these apps, instructions, and prompts. Change any of them once it's in your workspace.

Apps it connects to

Google Search Console

Instructions it follows

Confirm the GSC property firstAlways match the domain to a verified Search Console property (sc-domain or url-prefix) before running the decay scan.
Never switch to year-over-yearAlways compare two back-to-back 28-day windows. Do not substitute a year-over-year comparison or change the window size.
Flag freshness lagSearch Console data for the last one to two days can be partial. Call this out when recent dates look unusually low.

Try asking

Find the decaying pages on acme.com and rank them by clicks lost.
What keywords should I target when I refresh /blog/project-management-templates?
Detect my brand color and logo from acme.com.
Build a content decay dashboard for acme.com and download it.

Stop guessing which pages to refresh

What used to take exports, spreadsheets, and a chart deck now runs in one chat and ships as a dashboard.

Without Gumloop

With Gumloop

Without vs. With Gumloop

You only notice a page is decaying months after the traffic is gone, when someone asks why a number dropped.

The agent compares two 28-day windows and flags every page losing clicks before the slide becomes a cliff.

A "traffic is down" report tells you nothing about which pages to fix or what to fix on them.

Each decaying page comes back ranked by severity, with the keywords it is already close to ranking for.

You export GSC data into a spreadsheet, then hand-build a chart deck every time leadership asks for an update.

You get a branded HTML dashboard with KPIs, trend charts, and per-page drill-downs, ready to share.

Refreshing the wrong pages burns a sprint and moves nothing, because effort never matched opportunity.

Pages are sorted into quick wins, full refreshes, and watchlist items, so you start where the traffic is.

What is the SEO content refresh agent?

The Gumloop SEO content refresh agent is an AI assistant that finds the pages on your site losing organic traffic, diagnoses what changed, and hands you a prioritized plan to win that traffic back. Give it your domain and it compares two back-to-back 28-day windows of Google Search Console data to flag every decaying page, ranked by how much it is costing you.

For each decaying page, it surfaces the keywords the page already ranks for at positions just off page one, the queries where a refresh has the best shot at moving the needle. The output is a self-contained, interactive HTML dashboard branded to your site, with your logo and accent color auto-detected from your homepage, so it reads like your report and not a generic template.

This template is a starting point. The agent is fully customizable: chat to refine its thresholds, change what counts as decaying, or push results into the tools your team lives in. The more context you give it about your site and priorities, the sharper the refresh plan gets.

What you can do with the SEO content refresh agent

Workflows the agent handles out of the box.

Content decay detection

Compares two 28-day windows of Google Search Console traffic, then classifies every losing page as critical, high, medium, or low severity.

Per-page keyword opportunities

For your top decaying pages, surfaces the queries you already rank for just off page one, so each refresh targets keywords you can realistically win.

Brand-styled HTML dashboard

Delivers an interactive dashboard with KPIs, trend charts, and per-page drill-downs, auto-branded with your logo and accent color from your homepage.

Refresh action mapping

Sorts pages into quick wins, full refreshes, and watchlist items so your team starts where the recoverable traffic actually is.

Google Search Console native

Runs on your own GSC property with no extra subscriptions, and flags freshness lag so you never misread the last two days of partial data.

How to use the SEO content refresh agent

Get from landing page to live agent in a few clicks.

1
Click "Use this agent"
A preconfigured agent is created in your Gumloop workspace with Google Search Console and Firecrawl attached and the right system prompt loaded. Takes a few seconds.
2
Connect Search Console and Firecrawl
Authorize your Google Search Console property so the agent reads your real performance data, and Firecrawl so it can detect your branding from your homepage.
3
Give it your domain
Drop your domain in chat. The agent matches your GSC property, runs the decay scan, and returns ranked pages plus a branded dashboard you can download and share.

SEO content refresh agent use cases

Real workflows teams run with this agent.

Catching a quiet traffic slide before it compounds

Run a monthly scan to surface pages losing clicks while the drop is still small, so you refresh them before they fall off page one entirely.

Building a refresh backlog the whole team can act on

Turn a vague "organic is down" into a ranked list of pages with severity, lost clicks, and the exact keywords each page should target.

Reporting traffic recovery to leadership

Hand stakeholders a branded dashboard with KPIs and trend charts instead of a raw export, then re-run it to show the lift after each refresh.

Prioritizing a content audit on a large site

Scan thousands of URLs at once and let severity scoring decide which pages are worth a full rewrite versus a light touch versus leaving alone.

Why use Gumloop for the SEO content refresh agent

Preconfigured for content refresh

No agent setup. Google Search Console and Firecrawl are built in, and the agent runs out of the box.

Reasoning that is shown, not hidden

Every decaying page ships with the windows compared, the clicks lost, and the severity logic, so you can audit each call instead of trusting a black box.

A deliverable, not just an answer

The agent produces a branded, interactive dashboard you can download and share, not a wall of chat text you have to reformat.

Customize as you chat

Change the decay thresholds, adjust what counts as a quick win, or push results into Sheets and Slack, all in the same conversation.