What tools does the marketing analytics dashboard generator use?

Google Analytics, Google Search Console, and DataForSEO, all attached when you click Use this agent. Analytics supplies first-party traffic, engagement, and conversion data, Search Console adds clicks, impressions, and rankings, and DataForSEO adds competitive context. You authorize the Google tools with your Google account; DataForSEO needs no account or API key. A Python sandbox renders the final HTML dashboard. Prefer Semrush or Ahrefs for the competitive data? Connect either with your own API key.

Do I need all three tools connected?

No. The agent builds with whatever is available. With all three you get a complete dashboard. With only some, it builds a partial or SEO-only dashboard, labels it clearly, and adds a banner explaining what to connect to unlock the rest. It only stops if no usable data source remains.

Can I connect other data sources or MCP servers?

Yes. The three tools it ships with are just a starting template. The agent runs in Gumloop, so you can connect any other MCP server, like your ad platforms, CRM, product database, or data warehouse, and ask it to pull that data into the same dashboard.

What data does it pull from each source?

From Google Analytics: users, sessions, channel mix, engagement, and conversions. From Search Console: clicks, impressions, CTR, average position, top queries, and top pages. From DataForSEO: domain authority, estimated organic traffic, keyword rankings, competitors, and backlinks.

What does the dashboard contain?

A header with the domain, date range, and connected-source badges, an executive summary, KPI cards and charts per source, scrollable tables for queries, pages, keywords, and competitors, and a grouped, prioritized recommendations section.

Can it run without the Google tools connected?

Yes. DataForSEO alone is enough for the agent to build an SEO-only dashboard for any domain from competitive data, with a banner suggesting you connect Google Analytics and Search Console for the full first-party view.

Marketing Analytics Dashboard Generator

Turn all your marketing data into one analytics dashboard

Name: Marketing Analytics Dashboard Generator
Author: Gumloop

The marketing analytics dashboard generator pulls your Google Analytics and Search Console data, layers in competitive intelligence, and assembles a single executive dashboard that leads with the takeaways and builds even when a source is missing.

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Start with a working agent, then shape it to your team

The Marketing Analytics Dashboard Generator comes set up with these apps, instructions, and prompts. Change any of them once it's in your workspace.

Apps it connects to

Google Analytics
Google Search Console
DataForSEO

Instructions it follows

Lead with first-party dataPrioritize connected Google Analytics and Search Console data, and only lean on competitive estimates to fill the gaps.
Degrade gracefullyAlways build with whatever is connected, label the dashboard complete, partial, or SEO-only, and show what to connect next.
Insights over raw numbersOpen every dashboard with specific takeaways and close with prioritized recommendations, not just tables of metrics.

Try asking

Build an analytics dashboard for my website:
Build a 30-day marketing dashboard combining my Analytics, Search Console, and SEO data.
I have no Google tools connected. Build an SEO-only dashboard for gumloop.com.
Rebuild the dashboard for the last 90 days and add my top two competitors.

Stop stitching three tools into one report every month

Your analytics, search, and competitive data, turned into one polished dashboard in a single chat, ready to download and share.

Without Gumloop

With Gumloop

Without vs. With Gumloop

Every monthly report means pulling Google Analytics, Search Console, and a rank tracker separately and stitching them into one deck by hand.

The agent pulls all three sources and assembles one executive dashboard in a single chat.

A wall of charts tells you what the numbers are but never what to actually do about them.

Every dashboard leads with an executive summary and a grouped set of prioritized recommendations.

The whole report breaks the moment one data source is not connected, so you are stuck waiting on access.

It builds with whatever is connected, marks the dashboard as partial, and shows exactly what to connect next.

A screenshot of a dashboard dies in a Slack thread the moment someone needs a closer look.

You get a self-contained HTML file you can download, reopen offline, and hand to any stakeholder.

What is the Marketing Analytics Dashboard Generator?

The Gumloop marketing analytics dashboard generator turns scattered marketing data into one executive dashboard in a single chat. Give it a domain and it pulls first-party traffic, engagement, and conversion data from Google Analytics, search performance from Google Search Console, and third-party competitive and keyword intelligence, then renders a clean, executive-friendly dashboard with KPI cards, trend charts, and tables.

It is built to be useful even when a source is missing. If Google Analytics or Search Console is not connected, it still builds the dashboard from whatever is available, labels the result as partial or SEO-only, and shows a clear banner explaining exactly what to connect to unlock the rest. Missing data is treated as a graceful fallback, never an error or a broken report.

The output is a self-contained HTML file. KPI cards sit at the top, charts come before tables, and every section is labeled with its data source. It opens with an executive summary and closes with grouped, prioritized recommendations, so readers get the story and the next steps, not just a data dump. Download it, reopen it offline, or hand it to a stakeholder. The three tools it ships with are just a starting template: because the agent runs in Gumloop, you can connect as many other data sources and MCP servers as you want, like your ad platforms, CRM, or product database, and ask it to fold them into the same dashboard.

What you can do with the Marketing Analytics Dashboard Generator

Workflows the agent handles out of the box.

One dashboard from three sources

Combines first-party traffic and conversions from Google Analytics, search performance from Google Search Console, and third-party competitive intelligence into a single report.

Graceful degradation

Builds with whatever is connected and labels the result complete, partial, or SEO-only, with a banner that explains exactly what to connect to unlock the rest.

Executive summary and recommendations

Leads with a few specific takeaways grounded in the data and closes with grouped, prioritized recommendations, so the numbers come with next steps.

KPI cards, charts, and readable tables

Renders KPI cards per source, trend and channel-mix charts, and scrollable tables for queries, pages, keywords, and competitors, each labeled with its source.

Self-contained, shareable HTML

Delivers one downloadable HTML file with the charts and data embedded, so it opens offline and shares cleanly with no broken dependencies.

How to use the Marketing Analytics Dashboard Generator

Get from landing page to live agent in a few clicks.

1
Click "Use this agent"
A preconfigured agent is created in your Gumloop workspace with the right tools and system prompt loaded, ready to build your first dashboard. Takes a few seconds.
2
Connect your tools
Authorize Google Analytics, Search Console, and your competitive data source so the agent reads your real data. Connect what you have, plus any other MCP server you want pulled in. It works with any subset and flags the rest.
3
Give it a domain and timeframe
Drop a domain in chat, with an optional timeframe (30 days by default). The agent pulls the data, renders the dashboard, and returns a downloadable HTML file.

Marketing Analytics Dashboard Generator use cases

Real workflows teams run with this agent.

Reporting performance to leadership

Generate a clean monthly dashboard with KPI cards, trend charts, and plain-language takeaways instead of stitching three exports into a deck.

Standing up client dashboards at an agency

Spin up a self-contained dashboard per client in minutes and hand over a file they can open without any tooling or logins.

Profiling a domain you do not own

Point the agent at a competitor and build an SEO-only dashboard from competitive data alone, with no Analytics or Search Console access required.

Capturing a before-and-after snapshot

Build a dashboard at the start of a growth initiative and re-run it later to show the lift, side by side, in the same format.

Why use Gumloop for the Marketing Analytics Dashboard Generator

First-party data first

The agent prioritizes your verified Analytics and Search Console numbers and only leans on competitive estimates to fill gaps, so the dashboard is grounded in real data.

Useful even when incomplete

A missing tool never blocks the report. The agent builds with what it has and tells you precisely what to connect to complete the picture.

Insights, not just a data dump

Every dashboard opens with an executive summary and ends with prioritized recommendations, so readers get the takeaway and the next step.

A file you keep and customize

The deliverable is a self-contained HTML dashboard you can download and share, and you can change the timeframe, sources, or design right in the chat.

Turn all your marketing data into one analytics dashboard

Trusted by leading teams