What does the AI social media agent do?

It analyzes your recent Instagram and TikTok content, ranks it by engagement, and tells you which hooks, formats, and lengths perform best. It then researches trends in your niche, recommends specific video ideas backed by your data, and builds a content calendar in Google Sheets.

Which platforms does it work with?

Instagram and TikTok for content and trend analysis, and Google Sheets for the content calendar. It pulls your posts, reels, and videos directly so the strategy is based on your real performance, not estimates.

How is this different from generic social media advice?

It does not give you "post more consistently." Every recommendation is tied to a number from your own account, like a 15-second format that gets three times the engagement of your longer videos, so the advice is specific to what already works for you.

Can it research trends and competitors?

Yes. It searches hashtags and top content in your niche on both platforms to find rising sounds and formats, and it pulls the recent content of the competitors you name to spot what is working for them and where the content gaps are.

Does it build a content calendar?

Yes. After it recommends ideas, it can generate a dated content calendar in a Google Sheet with columns for date, platform, content idea, hook, format, hashtags, status, and notes. It asks which ideas you want included before building the sheet.

Will the recommendations match my niche and voice?

Yes. You tell it your niche and it keeps your brand voice in mind, so the ideas feel authentic to your account. It works the same whether you make fitness, travel, tech, food, or comedy content.

Can it find viral posts on X (Twitter) in my niche?

Yes. Give it a hashtag, topic, or a few accounts and it scans recent high-engagement posts on X, identifies the recurring formats, hooks, and themes, and generates data-backed post ideas based on what is working right now. It can also summarize your timeline into a daily digest.

Social Media Agent

Grow your audience with an AI social media agent

Name: Social Media Agent
Author: Gumloop

The social media agent analyzes your Instagram and TikTok content, finds what is working, researches trends in your niche, and builds a data-driven content calendar in Google Sheets.

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Make it yours

Start with a working agent, then shape it to your team

The Social Media Agent comes set up with these apps, instructions, and prompts. Change any of them once it's in your workspace.

Apps it connects to

Instagram
TikTok
Google Sheets

Instructions it follows

Always pull real data firstFetch the creator's recent posts and analyze them before any recommendation. Never guess or give generic advice.
Be specific and actionableName the format, length, and hook to use next, backed by a number from the account, instead of saying "post more consistently."
Explain the whyTie every idea to a specific data point from the analysis, so the creator knows the reasoning, not just the suggestion.

Try asking

Analyze my recent Instagram and TikTok content and tell me what's working and what's not.
Research trending hashtags and content in my niche and suggest 5 video ideas I should make this week.
Build me a 2-week content calendar in Google Sheets based on my top-performing content and current trends.
Analyze what's working for my top 3 competitors and find content gaps I can exploit.
Review my posting schedule and engagement patterns, then recommend the best times and formats for my next posts.

Stop guessing what to post and let your own data decide

The agent analyzes what already works on your accounts, finds the trends worth riding, and turns both into a content plan you can post.

Without Gumloop

With Gumloop

Without vs. With Gumloop

You post consistently but cannot tell which videos actually drove the growth and which just filled the feed.

The agent pulls your recent posts from both platforms and ranks them by engagement, so you can see exactly which content moved the needle.

Most advice is generic. "Post more" and "stay consistent" do not tell you what to film next.

It ties every recommendation to your own numbers, like a specific hook or video length that outperforms the rest, then turns that into concrete ideas.

Trends move faster than you can track them, and by the time you notice one it is already saturated.

It searches hashtags and trending content in your niche on both platforms and surfaces formats and sounds while they are still rising.

Planning a week of content means staring at a blank calendar with no idea what will land.

It builds a dated content calendar in Google Sheets from your top performers and current trends, with hooks, formats, and posting times filled in.

What is the Social Media Agent?

The Gumloop AI social media agent is a content strategist for creators that works from your real numbers. It pulls your recent posts and reels from Instagram and your videos from TikTok, ranks them by engagement, and tells you which hooks, formats, and lengths actually perform, instead of handing you generic advice you have heard a hundred times.

It does not stop at analysis. The agent researches what is trending in your niche, searching hashtags and top content on both platforms to surface rising sounds, formats, and challenge templates while they are still early. It compares you against the peers and competitors you name, finds the content gaps they are filling and you are not, and reads your comments to understand what your audience is actually asking for.

Then it turns all of that into a plan you can act on. It recommends specific video ideas with a hook, a format, a length, suggested hashtags, and a posting time, each one tied to a data point from your own account. When you are ready, it builds a dated content calendar in Google Sheets so a week of posting is mapped out instead of improvised.

What you can do with the Social Media Agent

Workflows the agent handles out of the box.

Performance analysis across platforms

Pulls your recent Instagram posts and TikTok videos, ranks them by engagement, and shows which hooks, formats, and lengths win on each platform.

Trend and hashtag research

Searches hashtags and top content in your niche on both platforms to surface rising sounds, formats, and templates before they saturate.

Competitor and gap analysis

Pulls the recent content of the peers you name, finds what is working for them, and flags the content gaps you can move into.

Data-backed content ideas

Recommends specific ideas with a hook, format, length, hashtags, and posting time, each tied to a number from your own account.

Content calendar in Google Sheets

Builds a dated plan in a sheet with date, platform, idea, hook, format, hashtags, and status, so a week of content is mapped out, not improvised.

How to use the Social Media Agent

Get from landing page to live agent in a few clicks.

1
Click "Use this agent"
A preconfigured agent is created in your Gumloop workspace with Instagram, TikTok, and Google Sheets connected and the strategy playbook loaded into its instructions.
2
Give it your handles
Tell it your Instagram and TikTok usernames and your niche. It pulls your recent content, analyzes engagement, and shows you what is working and what is not.
3
Get ideas and a calendar
It recommends specific videos backed by your data and current trends, then builds a dated content calendar in Google Sheets for the ideas you choose.

Social Media Agent use cases

Real workflows teams run with this agent.

Figure out what to post next

Turn a vague "I should post something" into three specific, data-backed video ideas with a hook and a format pulled from what already works on your account.

Ride trends early

Find the sounds, formats, and hashtags rising in your niche this week, so you make the trend video while it is still climbing instead of after it peaks.

Learn from competitors

See what is working for the creators you compete with, spot the formats they own, and find the gaps where you can win attention they are missing.

Plan a posting week

Generate a two-week content calendar in Google Sheets with the platform, idea, hook, format, hashtags, and best posting time filled in for every slot.

Find viral posts on X in your niche

Give it a hashtag or topic and it scans recent high-engagement posts on X, finds the patterns, formats, and hooks that are working, and suggests posts built on them.

Run Instagram sentiment analysis on your posts

Point it at your account or a set of posts and get a report on comment sentiment, the themes behind positive and negative reactions, and what to post more of.

Summarize your X timeline

Get a digest of what the accounts you follow are talking about today, grouped by theme, instead of scrolling for an hour.

Draft replies and posts on X for approval

Give the agent a stance and a cadence and it drafts replies to relevant threads and new posts in your voice, ready for you to approve.

Why use Gumloop for the Social Media Agent

Built on your real numbers

Every recommendation references a specific data point from your own posts, so you get a strategy for your account, not recycled best practices.

Specific, not generic

Instead of "post more consistently," it tells you which format, length, and hook to use next and why, with the numbers behind the call.

Both platforms in one place

It analyzes Instagram and TikTok together, so you can see what travels across platforms and what needs to be made differently for each.

From insight to calendar

Analysis, ideas, and a dated content plan in Google Sheets all happen in one chat, so research turns into a posting schedule without switching tools.

Grow your audience with an AI social media agent

Trusted by leading teams